My friend Bryan Pearl has the unusual background of being in web design and marketing first, and then moving into real estate sales. He writes the below article to share his insight about one of the methods we use for links and marketing...
Building Online Real Estate Classifieds
Placing an ad online can seem intimidating in the beginning. Here are some basic guidelines to follow in creating great online classifieds.
The structure of an AdI use a simple ad structure I call the 4-C model. Capture attention, Create Interest, Cause Desire, and Call to action. In the 4-C structure you can create effective ads to use again and again.
The first C - Capture Attention
You have a very brief moment to capture the attention of a potential home buyers. Design the headline/title with the best description possible, such as UNBELIEVABLE SOUTHERN CHARM IN THIS DOWNTOWN HOME. The right person is looking for this description and you want to get it discovered.
The second C – Create interest
Pick two or three main features of the home and briefly describe the benefits of those features. Don’t go into the boring feature description. Focus on the benefit the feature provides. A good example is a Jacuzzi . The Jacuzzi is the feature but the image some one draws from the Jacuzzi is tranquil peaceful relaxation. A certain level of comfort and luxury is assumed just in the name of the Jacuzzi. Take a few extra words and describe it.
The third C – Cause a Desire
Here you want to tie the first and second C’s together in a question or statement. JUST IMAGINE! as an example. Another could be, WHAT WOULD IT BE LIKE IF YOU LIVED HERE? This can be a short question or several words but this should be the conclusion to the actual ad. Try to tie everything together in the last statement.
The fourth C – Call to Action
This should be simple, but it is another area to highlight some of the benefits. Such as, THIS CAN ALL BE YOURS, CALL TODAY FOR YOUR PRIVATE VIEWING. Then provide your contact information.
I use this format for all of my ads while marketing Huntsville Alabama Real Estate.
Long or short I find it to be an effective ad development process. Feel free to copy this process and use to your heart’s content.
Bryan Pearl is a Real Estate Agent marketing Huntsville Homes for Sale.
To contact Bryan call 256-513-1801.
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