I've had a MySpace page for Myrtle Beach Real Estate Marketing since early in the game. William Shatner, being the internet guru that he is, was one of the first celebrities to see the usefulness of MySpace, and took his website to that site, as well as Live Video and some others. When he first created his page, he invited everyone on his mailing list from the website to be his "friend", and promptly got about 12,000 friends, I think.
Anyway, HE was my first "friend", which I still find amusing.
MySpace stayed a personal type social site for a while, and I decided to put links to my websites and describe my business on it as well...even though there seemed to be no page rank on them, and Google didn't seem to be very interested in the profile pages. It's still pretty much this way...the only pages that have much of a PR and show in search results are the ones like Shatner, who have links going to the page from everywhere.
I threw some links on my sites to my MySpace page, and thankfully it soon picked up some ranking. I used it partially as a promotional tool...but it is also such a personal page, littered with Davy Jones, Shatner, David Carradine, and animal interests, that it isn't very professional.
But I enjoy playing with it...KEEPING it personal, and I think it helps with the search engines too.
And then maybe 6 months ago, it seems like real estate agents everywhere started making a page. Its the "thing to do" to ask to be friends and link up with other MySpace people, and the realtors started doing this right and left. I thought, "Why not?" and started requesting it for all the good pages I found...although my main "friends" are the celebrities that I admire. At this point, I have probably 150 realtors as "friends" on there. It's got to be a useful tool...and I think eventually I will post a bulletin about one of David O'Connell's Myrtle Beach condos and see what happens.
At any rate, with all the talk about the Web 2.0 and social marketing, I think MySpace is one of the best places to start. Do it right, and throw some links to it, and I think it may become one of the top marketing tools out there. I'd much rather spend my time looking at all the interesting pages on there than looking at Delicious or Technorati.

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